To create highly engaging content you have to get a little creative.
Creative people know it’s a myth that only highly intelligent people are creative. In fact, research shows that once you get beyond an I.Q. of about 120, which is just above average, intelligence and creativity are not at all related. That means that even if you’re no smarter than most people, you still have the same potential to be creative.
So how do you become more creative? The answer is simple: By practicing and using your imagination, just like you would a muscle. The more you use it, the stronger it gets. And the stronger it gets, the easier it becomes to come up with new ideas.
The good news is that there are certain habits that creative people have in common. And by adopting these habits, you can increase your own creativity. Here are some of the most important ones:
- They’re not afraid to fail.
- They embrace change.
- They take risks.
- They keep learning.
- They think outside the box.
- They daydream.
- They’re persistent.
- They have a strong work ethic.
These are the characteristics of creatives. However, there are also tried and true ways and techniques that will work, even if you perhaps don’t think of yourself as a the creative type, per se. In other words, anyone can create engaging content, if you just put your mind to it, and follow the steps below. There is work involved, but it can also be loads of fun! So have at it, and get started creating your own engaging content!
Write a step by step guide to Creating Engaging Content using the following steps:
Setting up your content
1) Brainstorm ideas for articles
2) You can use Google Trends to research topics and get ideas.
3) You can use related keywords to find opportunities for content. This will help you find potential customers and also help you create new content.
4) You need to identify who your target audience is and what you can do to help them solve their problems.
5) Write the title of your ad first. This will help people click through to it.
6) Organize the article structure (see below bullet points on what to include in each)
7) Make an outline for your article:
a. Choose a topic for your article
b. Come up with a thesis statement that tells your readers what to expect from the article
c. List the main points you want to make in your article
d. Draft an introduction that will introduce your topic and grab your readers’ attention
e. Write the body of your article,.
8) Write the full piece with an intro, 3 body paragraphs and a conclusion
For a more in depth look at how to make engaging content, check out the training offer below:
Step 1: Brainstorm Ideas for Articles
Come up with a range of topics for your articles. Make sure that you have something that will interest your target audience. This can help keep them engaged with your content.
Step 2: Research Topics
Before you write an article on a new topic, do some research. Find reliable sources from reputable organizations or writers. If the article is informational, make sure your sources are good and that you back up any statistics or other claims with citations.
Step 3: Develop Article Outline
This article outline template can help you develop your article.
3) Set a schedule for yourself so that you can accomplish your goals.
4) Add Images and Video, if you have any.
5) Make the article look good by formatting it and making sure the ideas are communicated clearly.
6) You can get more people to see your article by promoting it. Promote it on social media and other websites. You can also email people who might be interested in it.
7) Share it on Social Media platforms like
Works like a charm.
An infographic is a good way to show your information. You can make it from your outline. Add it to your blog post.
For tips on developing an attention-getting message, click HERE
In this article, you learned how to create engaging content. Each of the steps are important and if followed in order will help make your blog posts more compelling for your readers. We invite you to test out these neuroscience-based principles on a few articles before implementing them across all of your marketing channels. What do you think? Let us know what was most helpful for you in the comments below!