Distribute Press Releases
Creating and distributing press releases is another approach to increase brand recognition in your specialty. Here’s why it works…
Problem: Press releases are an excellent means of increasing your brand’s awareness in your field, but producing them might be time-consuming and expensive.
Agitate: Small businesses or startups with little funds can’t compete against large companies that have big marketing teams and limitless cash.
Solution: We make it simple and inexpensive for you to publish and distribute your press releases.
Benefit: A press release is a fantastic approach to get your message out there and increase brand recognition. They can also aid with SEO.
When it comes to distributing press releases, there are a few alternatives:
-Send them to journalists and bloggers
Most everyone who reads the newspaper understands that a classified advertisement is a sponsored piece of content. As a result, they don’t hold the content (no matter what it is) in quite as high regard as they do other material in the newspaper.
When you send out your press releases, think about how you’re doing it. There are a few different options, but the most popular is to send them to journalists and bloggers. They’ll have the material as soon as possible since they’ll be more likely to publish it this manner. However, there’s one thing to bear in mind:
News releases are different. Readers know the press release wasn’t paid for, and they trust that it was also OK’d by the publication’s editor. As a result, your message is more convincing, and you’re viewed as an authority/expert in the field.
As a result, you must consider methods to create newsworthy releases while also establishing yourself as an expert.
Keep these tips in mind:
- Look at successful releases to get an idea of what the editor of your local newspaper looks for. Read several copies of your local newspaper to get a sense of what kinds of announcements and publications the editor accepts and publishes. Then, based on your knowledge of the overall preferred style and subject, you may submit something comparable for your business.
- Follow the instructions precisely. In any given week, editors (particularly those at major publications) may receive a large number of submissions. Any submission that does not satisfy their criteria will be rejected instantly.
For example, if you send a release as an attachment when the requirements clearly state that releases should be put in the body of the email, your release will be rejected. If you submit a release by post when the editor expressly requests it, you’ll most likely get rejected.
Point is, read the guidelines carefully and follow them precisely.
- Build connections with editors. Always be polite and professional when dealing with editors, thanking them for their time (and thank you when your book is published). Keep in touch with those who print your books and develop relationships with them to improve the chances of them printing future publications.
Insert your own quotations into releases to make you seem like an expert in the field, which is precisely the goal of this endeavor.
You may begin by submitting your releases to local media. The editors should be contacted directly via the guidelines printed on the outlet’s website.
The second step is to upload your releases online using press release distribution companies (such as PRWeb.com). These releases should be optimized for the search engines since you’ll likely receive search engine visits as a result.
This is also beneficial in increasing your niche authority, since it’s another place where potential and current customers will see your name and material.
For more tip on creating an attention grabbing message, click HERE
Do Other Offline Events
Previously, you learned about doing offline talks as a method to increase your authority and knowledge in your field. Here’s another option: organize off-site events such as:
- Attend trade shows, expos, and other similar events as a vendor (where you set up a booth to obtain leads and sell items).
- Speaking appointments with landing guests at expos, seminars, and other similar events.
For the first method (attending a niche trade show), all you have to do is figure out which events are most relevant to your target audience and which ones attract the most traffic. You’ll need to speak with event organizers as well as previous exhibitors to determine how much foot traffic you can expect at your booth.
TIP: By sharing a booth with a vendor who doesn’t compete with you, you can save money and increase interest at your stand.
For example, let’s say you’re at a gardening expo. Let’s suppose you offer gardening information such as books and DVDs and that you sell physical goods like potting soil, mulch, seeds, and so on. You may collaborate with someone who sells tangible goods like as potted soil or mulch.
The second approach (getting a speaking opportunity or demonstrating at an expo, conference, workshop, or similar gathering) requires more work. However, the effort is worth it because this is the method that will establish you as an authority.
You’ll need to write proposals/inquiries and submit them to event organizers in order to propose yourself as a speaker or visitor. Your goal is to appeal to event planners by telling them why you’d be an excellent addition to their event. To that end, let the organizers know what type of information you can offer and why the audience would find it valuable.
If you submit a video of yourself speaking at other events, your proposal/inquiry will be even more compelling. This not only provides social proof but also allows organizers an example of the type of material they may anticipate to receive from you.
Find out from the event’s organizers whether you can film your presentation and upload it to the web to build your reputation. In fact, you’ll want to make sure you have permission to distribute the entire talk or even just a portion of it in writing.
NOTE: If event organizers refuse to allow event speakers to give their own talks (or at least clips), you should reconsider whether or not this is the best approach for you. Yes, appearing at an event may help boost your reputation in your field. However, being able to display a clip from one of these speeches will further enhance your credibility, so it’s important to show clips of speaking engagements.
Now the next method for getting more content out into your niche…
For more marketing methods, click HERE