OK, let me hazard a guess…
Learn how to take your marketing message from good to great with these three examples. Find out what separates them and what you can learn for success in your own business!
You don’t have anything truly unique to offer and there’s no way anyone in the world has seen it before… isn’t that right?
That isn’t a problem, though. You don’t have to offer anything no one has ever seen before. All you have to do is think of some way to market it differently. The interruption pattern must be established.
Without a power marketing message your product will be lost, “I don’t care what industry you’re in, what service you provide or what product you sell. Your brand message will determine how much business you win — and lose.” via: https://www.lonefircreative.com/blog/the-anatomy-of-a-winning-marketing-message
In other words, you may develop a product that has already been offered to customers and then polish it with a unique marketing spin (hook) to convert a scraping-to-live firm into an exploding success. You must employ the Marketing Message Two-Punch Combo That Knocks Out Your Competitors.
Marketing message definition
A digital marketing message is a form of communication that is sent through digital channels like the internet or email.
Here is an example of how your marketing message might look
If you’re familiar with the world of weight loss, you know there are many different programs on the market. So, here comes P90X, a program that claims to help users transform their bodies in just 90 days.
That’s not particularly exciting, is it? Several other applications provide the same thing.
According to ‘P90X,’ the best technique for blasting fat is (and I quote) “12 intensive workouts that combine resistance training, cardio, plyometrics, ab work, martial arts, and yoga, as well as a diet plan,” “fitness guide” and “workout calendar.”
Let me give you a better idea of what I’m talking about: to lose weight, people should eat less and exercise more. So your marketing message should focus on the goal.
Is it worth stating once more? It’s just routine, isn’t it? Increasing exercise and decreasing calories are common components in most successful weight-loss programs. It’s nothing new. It’s nothing that hasn’t been done before. And if P90X only said that about their weight-loss program, they’d have the struggle to pull in sales.
I’m not speculating as to what may happen. Because, as you are aware, the P90X marketing team struggled to find a way to stand out from the competition early on. As a consequence, they highlighted the program’s main selling point of weight reduction.
Nobody cared. The audience had already seen it all. And P90X was having trouble selling even a minimal amount of copies.
Then the P90X team discovered a way to set themselves apart from all the other weight reduction strategies that relied on eating less and exercising more.
The answer?
They only came up with a little mechanism known as “muscle confusion.” Then they started promoting their program based on the science of muscular confusion.
They weren’t offering an “eat less, exercise more” program any longer. They were now promoting something that NO ONE ELSE was selling… muscle confusion.
Many dieters have tried a variety of diets over the years. They are well-informed on the market and its goods. “Muscle confusion,” on the other hand, was something DIFFERENT. It had the power to make prospects stop and exclaim, “Hey, that’s intriguing! I’ve never heard anything like it before.”
In just a few weeks, P90X shot to fame. And without even trying too hard, everyone’s attention was grabbed by P90X. It was due to their capacity to demand attention that they were able to earn millions of dollars. They went from being a virtually unknown and failing business to one of the most well-known weight loss businesses in the world.
Here’s how your marketing works…
The goal of P90X is to lose fat, gain muscle, and get into the best shape of your life in 90 days (this is their big promise).
Then they added another layer of maneuver to the offer, which is “muscle confusion.”
This two-punch combination immediately attracts prospects on both an emotional (“Hell yeah, I want to get into the best shape of my life!”) and intellectual level (“What in the world is muscle confusion? I must find out more!”).
That’s it.
Marketing magic…
P90X didn’t invent a brand new way to lose weight, in and of itself. Rather, they coined the phrase “fat loss.” And since no one else in their industry provided this same goods-delivery method, they outperformed the competition.
This brings us to this question…
What exactly are you offering?
So, here’s where we are now…
- You’ll be making a significant promise/benefit.
- You’re going to deliver this promise uniquely.
- This two-punch combo marketing message will engage your audience on an emotional and intellectual level.
That is, you’ll need to do two things:
- Part 1: What is your company’s primary selling point or benefit? (This is generally what entices prospects on an emotional level.)
- Part 2: Decide how you’ll uniquely fulfill your promise. (This frequently engages prospects on an intellectual level.)
What is a marketing message example?
Marketing Promise: Helping you to lose weight
Losing weight is hard, and it’s easy to get discouraged.
It can be tough to lose those last few pounds, and a lot of people give up before they see results.
We’re here to help you through your weight loss journey with our powerful diet plan. With our help, you’ll be able to lose weight quickly and safely- without feeling hungry or deprived. Sign up for our free trial today and see the difference we can make!
Marketing Promise: Getting in shape for summer
It’s hard to stay motivated to work out all winter long, and by the time summer rolls around you’ve let yourself go.
You don’t want to be that person who is embarrassed to take their shirt off at the beach or pool. You know you need to get in shape, but it’s just so hard to start.
Getting in shape for summer doesn’t have to be hard. With Beachbody on Demand, you can get access to world-class workouts from your living room. With programs like 21 Day Fix, P90X3, and Core de Force, you’ll be beach-ready in no time. And because Beachbody on Demand offers a money-back guarantee, you can try it out without any risk.
So what are you waiting for? Sign up for Beachbody on Demand today!
Marketing Promise: Looking good for your wedding
You want to look your best for your wedding day, but don’t know where to start.
Between dieting, working out, and choosing the right clothes and accessories, it can feel impossible to know where to start.
We’re here to help! Our team of experts has put together a simple guide that will help you look amazing on your big day. Follow our tips and you’ll be looking and feeling like a million bucks in no time.
So, what are you waiting for? Let’s get started!
Marketing Promise: Feeling better about yourself
Feeling down about yourself?
You’re not alone. In fact, according to the National Institute of Mental Health, 1 in 5 adults in the United States experiences a mental health disorder in a given year. That’s more than 43 million people!
But there is hope. Mental health disorders are treatable illnesses, and most people with mental illness recover completely or experience significant improvement. Treatment often includes medication, therapy, or both.
Get help today by visiting our website and learning more about how we can assist you!- Improving your health and feeling better about yourself
Creating an Effective Marketing Message?
To be successful, you need to learn how to write a marketing message that stands out and compels people to take action. Here are four tips for doing just that.
- Start with a headline that catches attention
- Write in a clear, concise and easy-to-read style
- Use strong call to action phrases
- Make sure your message is relevant to your target audience
This article provides four tips for writing an effective marketing message. It is important to start with a headline that catches attention and to write in a clear, concise, and easy-to-read style. Additionally, it’s important to use strong call-to-action phrases and make sure your message is relevant to your target audience. Follow these tips and you’re sure to create a message that will compel people to take action!
Resources for You
Check out a greater understanding of this powerful principle of at https://ericreviews.com/pyramid-profits
Here’s a great resource for the self-published author: https://aci.productdyno.com/register
Slightly outside the scope of this article but necessary to the crafting a great piece of content is : https://ericreviews.com/storytelling-101
Great resources for creating marketing headlines: https://ericbonuses.com/headlines
Make sure your business idea is validated: https://foundr.com/articles/building-a-business/good-business-ideas
Want a review of your writing project/passion: https://ericreviews.com/appoint-coaching
Find more on the topic of reaching your audience: https://selfpublishing.tools/3-methods-for-choosing-a-unique-delivery-in-your-marketing-offer-that-blows-away-the-competition/