3 Social Content Strategy Ways to Boost Organic Engagement

Focusing Content Creation and Calendaring on Food and Beverage Industries 

Through social media, F&B brands can promote their products, build awareness of their brand and engage with their audience. But they need a social content strategy. 

So what if your audience isn’t actually engaging? Sure, a low-performing post here and there is to be expected, but if your posts are consistently only receiving a handful of reactions and shares, it’s a sign that your content calendar can be improved. Here are three ways F&B brands can enhance their content calendar to boost organic engagement. via: 3 Ways Food and Beverage Brands Can Update Their Social Content Calendars to Boost Organic Engagement

What Social Content Strategy Should I be Posting Regularly?

Problem: Food and beverage brands are using social media to connect with their customers, but they’re not getting the results they want.

Agitate: Social media is a critical component of any food & beverage brand’s marketing strategy. Through social media, F&B brands can promote their products, build awareness of their brand and engage with their audience. But what if your audience isn’t actually engaging? Sure, a low-performing post here and there is to be expected, but if your posts are consistently only receiving a handful of reactions and shares, it’s a sign that your content calendar can be improved. Here are three ways F&B brands can enhance their content calendar to boost organic engagement.

Social media is a critical component of any food & beverage brand’s marketing strategy. Through social media, F&B brands can promote their products, build awareness of their brand and engage with their audience. But what if your audience isn’t actually engaging? Sure, a low-performing post here and there is to be expected, but if your posts are consistently only receiving a handful of reactions and shares, it’s a sign that your content calendar can be improved. Here are three ways F&B brands can enhance their content calendar to boost organic engagement. via: 3 Ways Food and Beverage Brands Can Update Their Social Content Calendars to Boost Organic Engagement

Solution: Use these tips for improving engagement on Facebook & Instagram!

Invest in powerful visuals

You’ve got three seconds to capture the attention of your users before they move on. Powerful images can help posts stand out from all other content and grab those readers’ interests – which means you need them in order for people seeing what’s being posted online! It will be wise to include this habit in your social content strategy.

The food industry is a highly visual niche. Follow these rules: 

1. Use high quality images 
2. Proper framing and perspective in your composition
3. Proper sizing prior to placing on the platform
4. Include happy people (obviously with their permission) food doesn’t live in the ecosystem by itself
5. Be unique

Mix Your Post Types

You don’t know the power of your audience until you see it in action. For example, many younger audiences prefer to engage with Stories and Reels on Instagram while an older demographic prefers more traditional posts or carousels for their content consumption needs. Knowing which type of social media platform they’re most likely use can help boost engagement rates dramatically!

F&B brands should mix up their posts. Here are a few best practices for doing this:

1. post content about your company’s products and services, not just about how to use them.
2. don’t post too much or too infrequently. The best practice is to post regularly but not more than once every day or so.
3. use the same hashtags as other people in the industry who share the same interests as you do, like #foodie #vegetarian #vegansofig

Use Social Posting Strategies that Increase Visibility

You can’t always control when your content gets shared, but you have the power to make sure it is seen by as many people possible. The more time someone spends looking at a piece of work or listening in on an interesting conversation for example – say from social media posts- means there’s greater opportunity those moments will stick with them and drive engagement! This doesn’t mean that planning out what might go viral isn’t worth doing; instead just keep these best practices:

1. Make Scheduled Posts Regularly
2. Post Dynamically Based On Audience Behavior
3. Create High Quality Content
4. Post Often

For more options for publishing platforms, click HERE

For tips on crafting the messaging you post, click HERE